Eight weeks to know exactly what to post and why it works, before you hit publish.
A hands-on coaching programme for photographers under 5,000 followers who want to grow on social media using their photos and stop guessing what works.
See pricing & applyRight now, every post feels
like a coin flip
You put real work into your photos. You care about the edit, the composition, the caption. Then you post it and have no idea if it'll land.
Some posts get traction. Most don't. And you can't figure out why. You look at other photographers growing and wonder what they're doing differently. Because the quality of their work isn't better than yours.
Growing your audience feels like guesswork. You're posting and hoping, and it's starting to feel like the algorithm just doesn't want to show your work. It shouldn't feel this way.
By the time we're done, growing your audience will feel like something you actually control
You'll walk away from this programme with three things most photographers spend years trying to figure out on their own.
A content system you trust
You'll know what to post, when to post it, and why it works. So you're never staring at a blank screen wondering what to share next.
A visual identity you're confident in
Your feed will have a look and feel that's unmistakably yours. People will recognise your work before they see your name.
A real sense of what performs
You'll understand what resonates with your specific audience, not a generic "post reels at 9am" strategy, but a system built around your work.
How the eight weeks work
Everything you get
5 one-on-one calls
Dedicated time with me across the eight weeks. Every call is a working session, we review your content, troubleshoot what's not landing, and plan your next moves together.
A dedicated WhatsApp thread
A private 1:1 chat where you can send me your content, ideas, and questions anytime and get my feedback within 24 hours on weekdays. No group, no noise, just direct access.
Async feedback on your content
Send me posts before they go live and I'll give you honest, specific feedback. Between calls, you're still getting my input on everything you create.
Onboarding from day one
The moment you sign up, you'll get a welcome video, an onboarding questionnaire, and your first assignment, so you're already moving before our first call.
Is this for you?
- You're a photographer under 5,000 followers
- You're posting but not seeing consistent growth
- You want someone in your corner who's done it — not a generic course
- You're willing to create content and put in the work for eight weeks and beyond
- You're looking for a quick hack or overnight results
- You don't actually want to post — you just want the followers
- You're not ready to invest time alongside the financial commitment
Hey, I'm Zac
I started taking photos when I was 14.
By the time most people are figuring out what they want to do with their lives, I'd already shot for brands like Lululemon, Under Armour, professional rugby teams, professional athletes and a whole range of others. Photography wasn't just a hobby that I turned into a career. It was always plan A and plan B was to make plan A work.
For the last 5 years I've worked as a content creator for a range of brands and personalities. Including the biggest craft beer brewery in New Zealand and one of the biggest rugby teams in the country too. I wasn't just taking the photos, I was running the accounts, building the ideas and figuring out what worked and why. I was learning how social media worked from the inside out. Most people have to do it from the outside in.
So when I moved to the UK at 21 years old at the end of 2025 and bet everything on growing my own social media, I wasn't starting from zero on the strategy side. What I had to figure out was how to make what worked for someone else's brand, work for me.
I grew to over 115,000 followers across Instagram and TikTok in just over 6 months. I've gone viral multiple times along the way, but I've never chased it. Virality has always been the byproduct of creating and sharing content that actually felt like me and resonated with others. Not the goal itself.
Now I'm teaching other photographers how to do the exact same thing.
From 1,365 followers,
to where I am now.
Two ways to join
Pick whichever works for you. Both get the exact same programme.
Frequently asked
Stop guessing.
Start growing.
Eight weeks from now, you'll know exactly what content works for your audience and you'll have the system to keep going on your own.
See pricing & apply