Passion to Presence
Time to next Cohort
Master your editing style and take your photography from a hobby to an online presence that people actually engage with.
In just 90 days I’ll show you how to take your editing from boring and flat to consistent and confident. You’ll build an entire editing workflow and a style that feels like you and learn how to create content that actually engages and builds an audience across TikTok and Instagram.
60-day money-back guarantee
To put it simply
Alright, here’s the deal
The goal is simple: To take your editing from boring and flat to consistent and confident and then build an audience that resonates with you, your work and your style.
I’ll show you all of the tools and techniques that I’ve learnt over the last 8 years of being a photographer and content creator and teach you how to apply them to your own photos and then make those edits consistent and confident throughout your work. Then, I’ll show you how you can take those photos and build your own online presence with systems, templates and proven techniques.
By the end of the 90 days you’ll have all the tools you need to start building a proper online presence using your photos. Another 60 days after that you’ll have boosted your engagement by at LEAST 200% across your socials.
The numbers
Don’t lie.
These are real screenshots that I’ve taken of my TikTok account. The first, on the left, was taken on May 13th 2025, just a few days after I decided to start posting consistently for the first time. The second is from April 11th 2026. A 70,000 follower difference in less than a year.
These are screenshots that I’ve taken of my Instagram account from the exact same dates as my TikTok account. May 13th 2025 and April 11th 2026. From posting as a hobby and sharing my passion, to creating a genuine and authentic presence in less than a year.
I didn’t actually start posting on my Instagram properly until October 2025.
So here’s the actual story…
I spent 7 years mastering my edits, creating my style and working in the industry before I started consistently posting my own content.
Then I gained 100,000 followers in 12 months.
It’s true, after years of taking photos, creating content and building social media presences for other people, I decided to take everything that I knew and finally build my own.
I’d been posting on and off for a few years and had gained justunder 10,000 followers across TikTok and Instagram by pure luck. Then in May of 2025 I started posting on TikTok consistently for about 2 months and grew my audience there to 35,000 followers. I didn’t even touch Instagram during this time. Dumb, I know.
Then I went travelling and didn’t touch either of them for months. Again, dumb, I know.
Then in September 2025 I moved halfway across the world and decided to try and do this thing properly.
I gained 70,000+ followers in 6 months.
In the 6 months since deciding to give this thing a proper go and posting consistently across TikTok and Instagram I have built my audience to nearly 80,000 followers on TikTok and 25,000 on Instagram.
Just from posting my photos, my knowledge and being entirely myself.
Why Passion to Presence is different
It’s easy: Most courses teach either photo editing or content creation. I’ll teach you both.
To build a successful online presence using your photography you need to know both skills. You can’t just rely on one or the other to drag yourself through. You need both and you need to know how to use them together to create a presence that people actually engage with.
Here’s how we’ll do it
It’s simple: We’re going to break this up into 3 different phases:
Phase 1
Master the Edit
0 - 30 DAYS
When you join, the first 30 days will be all about learning how to master the tools in Lightroom and put them together to create a clean, stylised and professional looking edit.
Inside Passion to Presence you’ll get weekly live masterclasses. Each one teaching new techniques, tools and systems for you to use
Each masterclass will end with a Q&A section where I answer any questions that you have about what we’ve just covered
You’ll get a full colour theory lesson and learn why and how to use it in your photos to create emotional connections with your photos
Together we’ll build an effective workflow to make editing your photos quicker and easier
The goal: Make editing your photos easy, stress free and efficient
Phase 2
Define Your Style
31 - 60 DAYS
The next 30 days are all about refining and defining your style and creating a portfolio of images that feel like you.
You’ll learn professional editing techniques to create a unique style in your photos
Learn how to create and refine presets to keep your edits consistent throughout your portfolio
You’ll learn how to create edits that allow your personality to shine through them
The goal: Turn your edits into a style that you’re proud of
Phase 3
Create Content that Boosts Engagement
61 - 90 DAYS
The last 30 days are all about learning how to create content that boosts engagement and makes people recognise your work every time you post.
Full socials audit where I’ll go through, look at your content, and tell you what you’re doing right and wrong
Together we’ll create 30 different pieces of content to boost engagement across your socials
I’ll teach you all the tools I’ve used to grow and engage my audience and how you can do the same
The goal: Create content that makes people actually engage with you
60-day money-back guarantee
Passion to Presence
Here’s exactly what you get inside
12 Live Calls with me
At the beginning of the Cohort students will decide what day works best for the live lessons. Then, every week there will be a live call with a mix of masterclasses, creative sprints and skill sessions. Every lesson will end with a live Q&A where I answer any questions you have live.
Value $4,800
On Demand 1:1 support from me
The “Ask Zac” chat is a space for you to ask whatever you want and get a response from me within 72 hours. Think of it as your dumping ground for all of your questions and queries.
Value $1,200
Value $1,200
Full Edit Audit
When you join Passion to Presence I will go through and audit your editing and make notes on what you’re doing well and what needs to be improved.
Value $1,500
When you join Passion to Presence I will go through and audit your content and social media platforms and make notes on what you’re doing well and what needs to be improved.
Full Content Audit
Value $1,500
Value $1,500
All 12 live lessons will be stored in the “Vault” for you to go back and take a look at whenever you need to.
Lesson Vault
Value $1,500
Value $1,000
Customs made tools and templates to help making your editing and content creation easier.
Custom tools and templates
Value $1,000
All students will be added into a group where you can learn, grow and communicate together whenever you’d like!
Private community access
Value $1,000
TOTAL VALUE
$11,000
The numbers
are clear.
These are real screenshots taken of my Instagram account (left) and TikTok account (Right). Instagram shows my views from January 12th to April 11th 2026 and TikTok shows April 11th 2025 to April 10th 2026. That’s nearly 30 Million views across the two.
So what’s your investment?
YOUR INVESTMENT
$1,497
ONE TIME
Yep, all of that for just a QUARTER of the total value.
That’s $125 a month or $28 a week. That’s the price of a few coffees a week to take your photography from boring and flat to confident and consistent. That’s the price of a couple of takeaways a month to take your photography from a just a passion to an online presence.
So, you decide.
60-day money-back guarantee
The 60 Day “Win or Walk” guarantee
Join Passion for Presence. Show up to the masterclasses. Use the templates, create the content. If you do the work and 60 days after the 90 day Cohort you don’t notice a 200% increase on engagement from when you joined, I’ll refund every dollar you paid.
Why 200%? Because that’s the minimum amount of growth I expect you to see. This isn’t just learning how to edit pretty pictures and post them online. This is years of knowledge and experience turned into workflows, templates and tools to make sure you win. If you do the work, post the content and stay consistent and you still don’t win. Either I failed to teach you, or it just wasn’t right.
Here’s why I can offer that with confidence
The system isn’t vague. It’s years of experience in the industry working for others and then doing the work for myself. It’s years of knowledge and time spent perfecting the craft before even considering offering it to others.
I’ve built the templates, the systems, the workflows. The only thing I can’t do is do the work for you.
Which means the guarantee has one requirement. You have to put the work in. Put the hours in, learn the skills and implement the ideas.
Either you win, or you can walk away and get your money back.
This is for you, or it isn’t. Simple as.
This is for you if:
You’re a photographer who wants to start building a personal brand
You have a small audience, or no audience. That just means the growth will be even greater
You don’t have your own style yet. That’s okay I’ll help you build that
You don’t fully understand Lightroom and it’s capabilities yet. It’s okay I’ll show you
You’ve tried posting on social media before and it didn’t work. I’ll help you understand what went wrong and how to fix it
You’re ready to put in the hard work. You just need the right person to show you the blueprint
This is not for you if:
You already have a large and engaged audience online
You just want someone to copy off
You don’t have any understanding of photography yet. It’s okay you can always come back when you do
You’re expecting overnight results or an account that takes zero effort to run
You want someone else to do the work for you
You don’t use Lightroom to edit your photos
Answering your Questions
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No, you don’t. That just means that your growth will be even greater in the beginning. Some of my greatest growth came in the early stages of my journey.
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That’s fine! I’ll show you all of that during the first phase. From the basics right down to the tiny details of editing like a professional.
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100%. That’s phase 2. Taking everything we learnt in Phase 1 and turning those techniques into a consistent and repeatable style for you to use across your brand.
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That’s entirely up to you. The weekly calls will be about an hour maybe a little bit more with the Q&A segments. Outside of that, it’s up to you. But the more time you put in, the better the results will be.
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Yes. All of the photo editing we’ll do will be in Lightroom. The content creating will. be done in Photoshop but you can use whatever tool you like for this.
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If after the 90 days you’ve used the tools and templates consistently for at least 60 Days and don’t see a 200% increase in engagement, just flick me an email and I’ll refund you. It’s risk free really. Either you join. Love it and make heaps of progress. Or, you join, use the tools, gain the knowledge and it doesn’t work you’ll get a refund. Win win really.
Meet your instructor
Hey, I’m Zac, I’m originally from Wellington, New Zealand and now based in the UK.
I started my career as a photographer and content creator in the sport and fitness scene. Working with gyms, sports teams and personalities creating content, managing socials and building their presence online.
I then spent 2 years in the brewing industry doing the exact same thing. Working for a brewery creating content, managing socials and building a presence.
Then after 7 years working for other people, creating content and building their presences online, I decided I wanted to take everything I knew and build my own.
Now, one year on from taking the leap and starting to make content, I have gained over 100,000 followers across TikTok and Instagram.
All from using my knowledge, posting my photos and being entirely myself in the process.
Now I want to show you exactly how I did it so you can do exactly the same.
You’ve got the Passion.
You’ve got the Passion. Now let’s build the Presence
You didn’t end up here by accident. You clearly have a passion for photography, now it’s time to turn that passion into a presence people engage with.
I want you to think about where you’ll be in 6 months time if you don’t join. If the answer isn’t where you want to be then something needs to change. You can continue confused, frustrated and unsure why nothing you try is working. Or you can join, learn the tools, develop your passion and build your presence.
Whether it’s your first time giving it a shot or you’ve tried before and are just looking for someone to give you the map. It’s all here. The lessons, the templates, the feedback, the support, everything.
All that we need now is you.
So click the button. Join. And turn your Passion into a Presence.
Now let’s build the Presence.
60-day money-back guarantee